Several years ago I was just like you, a small restaurant owner spending thousands of dollars in marketing that didn’t work and struggling to bring customers to my restaurant who seemed to forget about us as soon as they walked out the door.
I was very frustrated since I knew that my restaurant was great. Our food was excellent, our service very good, and the place was beautiful and well located.
So why wasn’t it always full? What was I doing wrong? It took me several years and many hours studying marketing to find out what my big mistake was, but find I did.
Now I want to share it with you so you don’t have to spend the same thousands of dollars and many hours studying as I did trying to figure it out.
Are you ready? OK Here it is:
I was very frustrated since I knew that my restaurant was great. Our food was excellent, our service very good, and the place was beautiful and well located.
So why wasn’t it always full? What was I doing wrong? It took me several years and many hours studying marketing to find out what my big mistake was, but find I did.
Now I want to share it with you so you don’t have to spend the same thousands of dollars and many hours studying as I did trying to figure it out.
Are you ready? OK Here it is:
My mistake was to focus all my marketing money and energy on bringing new customers to my restaurant instead of leveraging and maximizing the ones that we already had!
So you see? I made the same mistake that you are probably making now, until I started learning more about marketing and I realized that in these times that we live, people are continuously bombarded by advertising and promotions that don’t make an impact on them. None, zero, nada.
They trusted much more the opinions of their relatives and friends, and even the restaurant reviews that they read online than any of my flashy ads and promotions.
All my marketing efforts and promotions were been wasted. So I started thinking… How could I convince these people that my place was great? Even if I’ve told them, they would never trusted me…
They trusted much more the opinions of their relatives and friends, and even the restaurant reviews that they read online than any of my flashy ads and promotions.
All my marketing efforts and promotions were been wasted. So I started thinking… How could I convince these people that my place was great? Even if I’ve told them, they would never trusted me…
This is when I had the idea!
What if instead of me, I could have my best customers telling their friends about how great my place is?
What if I invest most of my marketing budget encouraging my clients to spread the word about my restaurant instead of in stupid ads that don’t work? Surely their relatives and friends will trust them much more than they would trust me or any of my advertising!
And this is how my Restaurant Referral System was born.
What if I invest most of my marketing budget encouraging my clients to spread the word about my restaurant instead of in stupid ads that don’t work? Surely their relatives and friends will trust them much more than they would trust me or any of my advertising!
And this is how my Restaurant Referral System was born.
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