Restaurant Marketing Strategies

When Your Clients Are Not Your Number One Priority...

jose@riescoconsulting.com (Jose L Riesco) — Mon, 07 Jun 2010 16:27:52 PDT

If you have been reading the news lately, you are probably familiar with the AT&T mistreatment of one of its customers. If not, you can read the article here:...

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Social Media

jose@riescoconsulting.com (Jose L Riesco) — Fri, 21 May 2010 09:50:07 PDT

A friend sent me this video today and I want to share it with you. If you are still questioning if you should use Social Media to market and/or promote your restaurant, I'm sure that this video will...

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The Trouble with Yelp

jose@riescoconsulting.com (Jose L Riesco) — Tue, 06 Apr 2010 17:29:39 PDT

The food service industry as a whole has had decidedly mixed feelings about Yelp, the San Francisco-based internet company that provides user-generated reviews about a variety of businesses,...

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Restaurant Marketing: Do you trust your employees? Do they trust you?

jose@riescoconsulting.com (Jose L Riesco) — Mon, 15 Mar 2010 15:32:54 PDT

Trust is one of these difficult concepts that takes forever to build and just a second to destroy. So what's trust? In simple words, trust is confidence. The opposite of trust is, therefore,...

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Think of Different Ways to Promote Your Restaurant

jose@riescoconsulting.com (Jose L Riesco) — Mon, 15 Feb 2010 09:26:25 PST

There are so many different ways to promote your restaurant, what are you waiting for? Engaging in a public relations campaign, an advertising campaign or a direct marketing campaign can all be fun...

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Your Restaurant Struggles Are Not Unique!

jose@riescoconsulting.com (Jose L Riesco) — Fri, 05 Feb 2010 17:17:30 PST

Dear restaurateur, Do you sometimes feel like you have unique problems running your restaurant? Do you see other restaurants fuller than yours and you are wondering what are you doing wrong or what...

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Ways To Increase Restaurant Sales In a Down Economy

jose@riescoconsulting.com (Jose L Riesco) — Sat, 09 Jan 2010 13:13:42 PST

Just a quick note to announce that WeeklyInterview has posted an interview with me that they made a few days ago. The title of the Interview is "Ways To Increase Restaurant Sales In a Down...

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New Year's Restaurant Marketing Resolutions

jose@riescoconsulting.com (Jose L Riesco) — Tue, 05 Jan 2010 21:13:43 PST

First of all, Happy 2010 to all of you. As the new year starts, many of you are making resolutions. Perhaps your restaurant is not very full, business is slow and you could do with many more...

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The Gift of Restaurant Feedback

jose@riescoconsulting.com (Jose L Riesco) — Mon, 07 Dec 2009 16:07:25 PST

Getting feedback about your restaurant is, perhaps, one of the best ways to improve your business. After all, the people bringing you the money are telling you what they like and what they don't...

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80/20 vs. 4: Restaurant Marketing By The Numbers

jose@riescoconsulting.com (Jose L Riesco) — Thu, 19 Nov 2009 17:09:22 PST

By Greg McGuire The Pareto Principle has long been hailed as the Holy Grail of marketing, the one rule by which all marketing efforts succeed or fail. The principle itself is pretty simple: 20% of...

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Restaurant Email Marketing or Restaurant Social Media?

jose@riescoconsulting.com (Jose L Riesco) — Mon, 16 Nov 2009 12:17:42 PST

Last week I've posted a blog in FohBoh titled Restaurant Email Marketing and to be honest, I was surprised about how many heated comments it got. You can read it...

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The Best Restaurant Marketing In the World

jose@riescoconsulting.com (Jose L Riesco) — Fri, 16 Oct 2009 17:03:03 PDT

Restaurant owners and managers often spend quite a lot of money in marketing, trying to bring new customers to their restaurant with mixed results. However, that obsession with bringing new...

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People Are Searching Online to Find Restaurants

jose@riescoconsulting.com (Jose L Riesco) — Fri, 02 Oct 2009 16:23:29 PDT

How important is your restaurant's web presence? According to the Pew Internet & American Life Project, in 2008 over 72.5% of the U.S. population was online (that’s OVER 220 MILLION Americans),...

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Simplify Your Life: Optimize Your Restaurant Operations (1st part)

jose@riescoconsulting.com (Jose L Riesco) — Mon, 28 Sep 2009 16:54:10 PDT

This is the second blog of the Simplify Your Life series. The main concept behind these series is to give you some ideas to help you simplify your workload (and your life!) AND in the process,...

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Simplify Your Life: Reduce Your Restaurant Menu Items

jose@riescoconsulting.com (Jose L Riesco) — Mon, 28 Sep 2009 16:53:42 PDT

In these times of economic uncertainty, it is easy to get lost in trying to do many things all at once. A good example is restaurateurs trying to manage their inventories, their staff, their...

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Restaurant Marketing Strategies: Surprise Your Clients Today

jose@riescoconsulting.com (Jose L Riesco) — Mon, 28 Sep 2009 16:54:23 PDT

When your clients go to your restaurant, they are looking forward to enjoy good food, good service, and usually to share a good conversation with friends, colleagues, or family members. They...

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My Book is for Sale in Amazon Now

jose@riescoconsulting.com (Jose L Riesco) — Mon, 28 Sep 2009 16:54:41 PDT

Today was a very intense day. First, I had a very interesting interview/conversation with Jenna Lloyd. She is an online marketing consultant and copywriter who just launched a very interesting offer...

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How much should you invest to market your restaurant?

jose@riescoconsulting.com (Jose L Riesco) — Mon, 28 Sep 2009 16:55:22 PDT

As a restaurant marketing and consulting expert, I get often this question: How much should an independent restaurant spend in marketing? The answer is... it depends. There is not a hard rule or...

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Dear Restaurateurs: Your Servers Are Your Sales Force, Are You Training Them?

jose@riescoconsulting.com (Jose L Riesco) — Mon, 24 Aug 2009 14:22:30 PDT

Based onpersonal experience, many restaurateurs underestimate the importance of having servers trained in sales in their restaurant. Although most of the people serving food are pleasant enough, and...

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The Cactus Cowboy Sent Me!

jose@riescoconsulting.com (Jose L Riesco) — Mon, 28 Sep 2009 16:55:56 PDT

If you noticed that I haven't posted any blogs lately, you are right, but I have a good excuse. I've just come back from a well deserved 2 weeks vacation. Some friends were visiting us from Spain,...

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Restaurateurs: Are You Delivering a Consistent Dinning Experience to Your Clients?

jose@riescoconsulting.com (Jose L Riesco) — Mon, 28 Sep 2009 16:56:18 PDT

One of the main turn-offs for people going to a restaurant is the lack of consistency. Customers expect predictable results when buying a product or a service. If somebody goes to a restaurant, and...

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Restaurant Long Term Strategy or Short Term Profits?

jose@riescoconsulting.com (Jose L Riesco) — Mon, 28 Sep 2009 16:56:34 PDT

Here is a fundamental question that restaurateurs need to ask themselves: Do you have a long term strategy for your restaurant or are you just focusing on getting short-term profits? The answer to...

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Difficult Times for Restaurants

jose@riescoconsulting.com (Jose L Riesco) — Mon, 28 Sep 2009 16:57:21 PDT

The NPD Group reports that the U.S. Restaurant Traffic Decline is the Steepest in 28 Years. You can read the complete article here:...

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Are You Stuck Repeating the Same Marketing Mistakes?

jose@riescoconsulting.com (Jose L Riesco) — Mon, 28 Sep 2009 16:57:32 PDT

There is a simple yet often ignored rule: "If you are doing something that it's not working, it still won't work if you do more of the same." If you are investing in marketing and yet your...

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Restaurant Owners and Managers: Are You Spending Your Time Wisely?

jose@riescoconsulting.com (Jose L Riesco) — Mon, 28 Sep 2009 16:57:42 PDT

As a busy person who needs to deal with hundreds of problems, issues and fires on a daily basis, it is easy for restaurant owners and managers to get sidetracked and lose focus on what's really...

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