Free Restaurant Marketing Strategies, Tips & Information Online Restaurant Marketing Resources
Dear restaurateur,
Do you wonder how come some restaurants are always busy, (even if their food is not the best in town) while others, with much better food or service, struggle to bring in customers?
The answer is in their restaurant marketing.
Successful restaurants use great marketing techniques and people respond to them by visiting their place.
Many restaurateurs invest quite a lot of money in restaurant marketing and yet, their restaurant is not getting the clients that they are expecting. Obviously their restaurant marketing is not working.
Many restaurant marketing techniques that used to work, don't work anymore.
This could be because the marketplace is changing (more people are looking for restaurants online and ignoring the old fashion ads in radio, magazines, newspapers, etc.), and because everybody ends up using the same old restaurant marketing techniques, and their message probably gets lost in a sea of restaurant marketing bombardment that people receive.
So what can you do to stand out? How can you get your message through?
The good news is that there are many marketing initiatives that you can implement at a very low cost (many at no cost at all).
Here you will find many restaurant marketing techniques and recommended products that will help you bring more customers to your restaurant.
This site contains a wealth of free restaurant marketing tips, free restaurant marketing content, and useful restaurant marketing resources that will help you improve your restaurant marketing results while cutting down your current restaurant marketing expenses.
Please read the Feature Article and browse the Restaurant Marketing Strategies website layout below. You can jump to the topic that it’s most relevant to you and your business by just clicking on any of the titles.
I just want to give you valuable tools and lots of good proven and practical information to help you improve your restaurant marketing.
Thank you so much for reading and happy meals,
Jose L Riesco
Restaurant Marketing Strategies Website Layout
In this page you'll find information regarding general restaurant marketing issues. This will cover both online restaurant marketing and offline restaurant marketing
Do you need help to improve your restaurant marketing or restaurant operations? Check out this section to find valuable resources to help you improve your restaurant sales.
Although this site is dedicated mainly to restaurant marketing and restaurant strategies, I want to give you some practical information that you can use to improve your restaurant operations. This section contains a wealth of information that will help you do so.
Although this site is dedicated mainly to restaurant marketing and restaurant strategies, I want to give you some practical information that you can use to improve your restaurant operations. This section contains a wealth of information that will help you do so.
You’ll find here my own restaurant marketing products such as the Restaurant Marketing Strategies book, the Formalized Referral System in a Box, the How to Use Twitter to Promote Your Restaurant ebook, etc.
Do you need help to improve your restaurant marketing or restaurant operations? Check out this section to find valuable resources to help you improve your restaurant sales.
You’ll find many free restaurant marketing articles. Many of these articles will be mentioned when I talk about a topic, but you can browse (and read) here all the articles at your own pace.
A map of the Restaurant Marketing Strategies website to help you find the information you are looking for.
A brief bio so that you know who I am
Featured Restaurant Marketing Strategies Article
How To Use Online Classifieds To GET MORE BUSINESS To Your Restaurant IN THE NEXT 30-Days…100% FREE!
PART 1
by Christopher Jay
I know you like the word “free”. Getting more business to your restaurant 100% free has got to excite you. Maybe you don’t know much about how to use the Internet to get more patrons to eat at your establishment. Maybe you think it’s difficult.
Well, after you read this article you will learn that using the internet is very easy to quickly increase your restaurant business. Not only is what I teach you free, the best part is you can see a quick “bump” in business to your restaurant in the next 30-days or less. Just use all the tools I mention in this article and watch the revenue of your business jump.
In Part 1 of this two part series, I will discuss the 5 major online classified sites that get a massive amount of traffic and you can post your simple ad to each of them 100% FREE: craigslist.com, backpage.com, pennysaverusa.com, epage.com, and ebayclassifieds.com.
In Part 2, I will discuss how to use one particular website (the name being withheld to compel you to look out for the second part of this series) – to post your classified ad to MILLIONS of online viewers with one click of a button. Don’t worry, this isn’t some spam website or a website I own or a website I get paid to promote. The site is 100% free to use and is used by major real estate brokerage firms like Re/Max, Long & Foster, Keller Williams, etc.
Let’s get back to how to use free online classified ads to get more business to your restaurant in the next 30-days. Before you start posting your ads, you need to know how to quickly write a classified ad. Most classified ads I see online stink. Yes, they stink, and therefore they don’t get a lot of attention. Your ad needs to leap off the page and scream, “Look, I have benefits for you, click on me!”
There are 3 main parts to a good classified ad: Headline, body, call to action.
I don’t have lots of room in this article to expand all the ins and outs of writing ads, but let’s keep this simple and stick with the basics so you don’t feel too intimidated about writing your own ads.
Headline
The headline of your ad needs to draw the reader to click on the ad. To accomplish this task, the ad must show a benefit. For example: “Get Your Dinner 50% Off This Friday Only!” or “FREE Childs Entrée When You Order 2 Adult Entrees!”
Think of 5 or 6 great benefits or specials you can offer patrons to get them into your restaurant and use that as your headline.
Body
The body of your ad should quickly expand on the benefit mentioned in the headline. List all specials your restaurant offers. List drinks specials, meal specials, etc. Give the days and times you are open. Mention where they can park and list the address and phone number of your restaurant. If you have a website, great, list the website here.
Call To Action
This is the part of your ad where you tell your reader what they should do next. People are like sheep, they need someone to tell them what to do. Use phrases like: “Visit our website at http://www.YourResaurantName.com RIGHT NOW!” or “Go to http://www.YourResaurantName.com to get more details on our entrée specials NOW!”
Now that you know how to write a classified ad, you need to start posting your ad on the various free classified ad sites. For each site you need to first register. Once you register, you should post your ad in the proper category. If you post your ad in the wrong category, you will get zero new business.
www.Craigslist.com
On craigslist, I would post under “Services” in the “Household” category. Women normally look in this category and women make the food decisions in the house. Your restaurant should be mentioned in this category so that women know what specials your restaurant offers.
On craigslist, you can post 3 ads per day. You should develop three different ads, changing the headline/title and the words preceding your website address. This will cause craigslist to see each ad as different. You should post one ad around 9am, your second ad around 1pm and our third ad around 6pm. Then, you should re-post 3 days later.
www.Backpage.com
On backpage, you can post under “Services” in the “Cleaning” or “Health/Beauty” category. The food at your restaurant is healthy, isn’t it? Give your ad a slight health benefit angle to justify posting in the “Health/Beauty” section. Women are constantly looking in these sections. You should only post one ad a day on backage because your ad will stay on the front page much longer. Re-post your ad 3-days later.
www.Pennysaverusa.com
This site is unique for restaurant owners because they have a “Restaurant” category you can post in. The sections are American, Chinese, Pizza, Mexican, etc. You can even post in multiple categories if your restaurant serves Mexican/American food. I recommend you also post a nice photo of your restaurant at this site because most ads have no photo, therefore, your ad will stand out and get more attention. Post to this website once a week.
www.epage.com
At epage, look for the “Services” section and post in the “Home” category. Post to this website once a week.
www.ebayclassifieds.com
At ebay classifieds (the old “Kijii” classified site), look for the “Services” section and post your ad in the “Beauty & Health” section. Remember, give your ad a healthy eating angle to post in this section. Post to this website once a week.
When you follow all the tips in this article, you should see a slight bump in the number of patrons who frequent your restaurant, and best of all, it costs you nothing to post to these websites. It will take some time to post on a regular basis. You should make it a goal to post your ads on a regular basis to these sites. Don’t make one or two posts and claim it doesn’t work. Post to all of these sites for the next 30-days according to the schedule I gave you.
When patrons visit your restaurant or call to get more details, ask them how they found your restaurant because you need to know how well your postings are working. Make sure you visit this website or read this newsletter next time to get Part 2 of this series on using online classifieds to get more business to your restaurant in the next 30-days…100% free.
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Christopher Jay specializes in providing restaurant owners private funds to expand their restaurant or buy another restaurant. Your credit score is not a factor. Your business plan plus supporting documentation gets you approved. You get your funds within 30-days.
Visit http://www.ExpressFundingSolutions.com/restaurant/ to get more details on obtaining Private Money to expand or buy a restaurant. Also, visit our business loan blog at http://blog.expressfundingsolutions.com
