Restaurant Marketing Strategies
There is a simple yet often ignored rule:
“If you are doing something that it's not working, it still won't work if you do more of the same.”
If you are investing in marketing and yet your restaurant is not getting the clients that you are expecting, obviously your marketing is not working for you...
You need to change your mindset if you want to change your restaurant's results. This is why I give to much emphasis to restaurant strategies. It is very important for you to start being more strategical and less operational. This is why this site (and my book) are both called Restaurant Marketing Strategies.
By the way, I've just created brand new Restaurant Marketing Consulting Services. If you need some help with your restaurant marketing, you may want to check my new Consulting Services since they are modular (you just pick the service that you need) and very affordable. You can get more information HERE.
Restaurant Marketing Strategies Book
My Restaurant Marketing Strategies book is the cornerstone of all my resturant marketing strategies, teachings and philosophy. It contains a wealth of restaurant marketing information to help you improve your restaurant business while decreasing your marketing costs. If this sounds interesting to you, you can click on the book cover to get more information.
The Restaurant Marketing Strategies book, gives you many restaurant marketing ideas and it shows you (among many other things) three easy steps that you can follow to eliminate wasted restaurant marketing expenses.
Not only you will save money in marketing, but also you can rest knowing that you are investing your hard-earned money in the best possible way to bring new clients to your restaurant. Now, I want to share these steps with you so that you can start improving your restaurant marketing right away.
I hope that you liked the article and you start taking action. Remember, if you don't take action on what you learn, nothing will happen, and you will keep on getting the same results. The best restaurant marketing content in the world won't help you if you don't act on it.
Marketing and Business Books
By the way, if you are interested on improving your general business skills and would like to learn more about business, marketing, management, and sales in general, I recommend you to read business books. There are many excellent books available in the market that can help you improve your general business skills. Yes, I know that you must be thinking now:
“Come on, Jose, reading business books, are you kidding me? I am so busy that I barely have time to spend with my family and friends, where am I going to get time to read business books?”
Well my friend, I have good news for you. You don’t have to read complete books, not anymore.
Have you heard about book summaries?
Book summaries are books summarized by professionals and condensed into key points. They are specially designed for executives and business people (just like you) that have no time to read a complete business book. A summary book will only take you 15 minutes a week to read and absorb the most important points that you use to improve your restaurant business.
I looked at several business book summaries for you and came up to the conclusion that the best of the bunch was BizSum. They have summaries of the latest business best sellers in seven formats: PDF, online, PDA, PowerPoint, audio, mind maps, and video so you can learn with the system that works best for you.
If you are interested, you can find more information here: Business Summaries.
A great book that I totally recommend you is "Worst Case Scenario Business Survival Guide". It is authored by Mark Joiner (the guy who created Simpleology) and contains sound business strategies to survive this tough economic times. It costs only $29 and it gives you more than one thousand dollars in bonus materials. Check it out.
The Best Restaurant Marketing
But not matter how much you know about marketing or how good your restaurant marketing is, your restaurant marketing is just the first step to attract new customers to your restaurant. Once they come to your place, you must keep them coming back over and over. Please read my article "The Best Restaurant Marketing in the World" to know what works to convert restaurant customers in restaurant clients and bring them back over and over.
If you are doing a good job at providing your clients with great food and service, you will probably have many clients that come to your place referred by friends or family. Wouldn’t it make sense for you to implement a formalized referral system that could bring in ten times more people, ten times more quality people than any ad that you can spend money on? And what about if I tell you that this is one of the most inexpensive guaranteed marketing investments that you can make?
Formalized Restaurant Referral System
Referrals are perhaps the most powerful weapon that I you can have in your marketing arsenal and yet many restaurateurs aren't using this strategy at all. Are you?
Of course, you probably already have an informal referral system, where happy clients recommended your restaurant to their family and friends. But do you have a formal, managed referral system? Think about it; this marketing technique can be a very cost-effective and efficient system.
The top five benefits from using a Formal Referral System as an in restaurant marketing strategy are:
It is very inexpensive to implement.
It brings quality prospects who you’ll be able to convert into clients.
It gives you instantaneous credibility. People trust their friends and colleagues much more than you or any brochure, flyer or ad that you can create.
It fills your restaurant with people who are connected. They will be visiting your business more often with the hope that they will meet their friends, colleagues, acquaintances, etc.
It keeps people talking about your place and therefore fresh in their minds.
If you want to implement a Step-by-Step, Paint by the Numbers Formalized Referral System, then you can check my Restaurant Formalized Referral System in a Box. Just click on the cover or the link below to get more information.
Of course, you can also implement an Online Restaurant Referral System. Please check the Online Marketing section for more information and choices.
Online Restaurant Marketing
This section contains information about how to market your restaurant online. It covers online restaurant directories, how to have a killer restaurant website, how to use social media to market your restaurant and finally how to use email marketing efficiently.
Offline Restaurant Marketing
In this page you'll find information about restaurant marketing that you can do in your restaurant or using more traditional venues such as coupons, referrals, etc.